Parkdean Resorts Announce Record £140M Investment Programme



Parkdean Resorts, the UK’s largest holiday park operator, has announced £140 million is being spent nationwide at its parks as part of its biggest ever investment programme. The investment will go towards new accommodation, new and upgraded activities and facilities, and installing park-wide Wi-Fi capability, which will further improve the guest experience in 2022.

Parkdean Resorts operates 66 parks across the UK, and with advance bookings at record levels, the award-winning company expects even more holidaymakers for 2022. The parks are now hiring for seasonal and full-time roles across sales, food and beverage, and housekeeping.

“record year of customer feedback scores”

The investment comes off the back of a record year of customer feedback scores for the industry-leading holiday park operator. Tens of thousands of customers provided feedback throughout the year, showing just how happy holidaymakers have been with their visits. The feedback also included record scores for value for money and activities, with 83% of people who visited Parkdean in 2021 confirming they would be likely to book again.

Steve Richards, Chief Executive of Parkdean Resorts, said: “This investment is great news for our customers, staff and the local economies in which we operate. By investing in our parks, we’re not only improving the guest experience, we’re also ensuring that holidaymakers keep coming back year after year, spending money in local shops, attractions, pubs and restaurants, and supporting the communities that rely so heavily on tourism. 2021 was a huge year for staycations, and our teams will continue to go above and beyond to deliver phenomenal service for our guests, making sure that 2022 is even better.”

Nationwide, the £140m investment includes over 850 new caravans and lodges, new developments at 16 parks, and hundreds of refreshed and upgraded chalets and lodges with a brand-new look.

13 parks have received new pitches and developments in 2022, offering a rare opportunity to become a proud holiday home owner in some of their most exclusive settings. £6m has also been spent on connectivity projects, meaning that employee Wi-Fi has now been installed at 65 parks, with direct-to-van Wi-Fi to be available in 50 parks by the end of the year.