Parkdean Resorts Announce £70m Investment Programme For 2021

Parkdean Resorts is set to unveil three new ‘parks of the future’ as part of a massive £70m investment programme.

The firm, which operates 67 caravan, lodge, cabin, glamping and camping holiday resorts around the UK, is gearing up for a year of rapid recovery with international travel restrictions amid the pandemic triggering a staycation boom.
Following on from last year’s investment programme of £70m, the company – owned by Canadian private equity firm Onex – has pledged a further £70m to be spent across the estate.
Part of the latest spend will include £12m on the creation of three new ‘parks of the future’, after testing out the initiative in four locations last year.
The ‘parks of the future’ initiative create state-of-the-art amenities including accommodation, park facilities and kids’ activity-based entertainment such as the Bear Grylls Survival Academy, which is now available at eight sites.
Recent investment announcements have also included £1.7m for their Isle of Wight Parks, £700K for Lake District Holidays Parks, £6m for Dorset Parks and £5m for Yorkshire and Humber Holiday Parks.

Steve Richards, chief executive of Parkdean Resorts, said:
“Our first priority was the safety of our employees, holiday-home owners and guests, and our team worked incredibly hard to create amazing memories for our holidaymakers.
“I am immensely proud of the commitment and hard work of our people. We are very well placed to benefit from the staycation boom and look forward to a year of rapid recovery ahead.
“We continue to invest significantly in our parks and customer experience, with exciting new activities and facilities. We also have invested in new accommodation from luxury safari tents to lodges with hot tubs, premium static caravans and newly refurbished chalets.
“We offer a great variety of accommodation and prices to meet every need and budget and have put in place industry-leading covid-safety standards. It is great to welcome our holidaymakers and owners back, to enjoy everything our parks, and the beautiful British countryside and coastlines, have to offer.”

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